The objective was to encourage participation for direction and social learning with co-creation processes. A qualitative approach was used, and the study population was NARP communities (blacks, afros, raizales and palenqueros) from Medellín. The results configured four categories: social representations about the NARP community; social representations about a foundation specialized in ethno-health; social learning; co-creation development for strategic direction and knowledge management. It was concluded that co-creation processes flow if the participants have a shared vision of the problems, the challenges are intrinsically in each participant and creativity is linked to solidarity. It was found that collective creativity processes generate dialogic social learning, situated in specific problems and add capabilities for territorial development.