Abstract
This paper explores the most important changes in the reading conditions of the contemporary subject (digital native), based on the immersion of the new information and communication technologies (ICTs) in most aspects of life. The purpose is to assess the extent to which the hypothesis of the emergence of socio-semiotic structures of textual development and new strategies in the architecture of cultural meanings can be sustained, and what the consequences on school practice are. The article analyzes communicative games of open, dynamic, participatory and rational/emotional nature, which are typical of the collective action achieved by young people in interactive Web 2.0 channels (Facebook, Twitter, MySpace, Google+, Second life, blogs, wikis, etc.), which show the gestation of an illustration in which the frames of meaning are the result of a creative, autonomous and democratic work, governed by the presence of that which is iconic, indexical and by a parallel analog rationality
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